Nordic Issuing

Ongoing case

Loyal Solutions A/S

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Loyal Solutions A/S

4 May - 18 May 2021IPO

Loyal Solutions was founded in 2009 and delivers the market-leading SaaS platform LoyalTFacts®, which enables the Company’s customers to generate new complementary revenue streams that increase and improve customer loyalty.

LoyalTfacts® is easy to connect to companies’ existing services and systems and is therefore not limited to a specific type of industry. The company also offers complete outsourcing options, which makes the implementation of a complete loyalty program seamless and easy for customers. LoyalTfacts® is integrated in real time with the three major payment providers Visa, Mastercard and American Express and can thus reach billions of potential users.

The majority of the Company’s customers are large global brands that operate in various industries globally, incl. SAS EuroBonus (approximately five million members), Etihad Airways Group (more than ten million members), Accor Hotel Group (approximately 72 million members) and one of Denmark’s leading banks, Jyske Bank. Loyal Solutions has an attractive and scalable business model consisting of annual recurring revenues with minimum guarantees, combined with installation / implementation fees and additional revenues from customer-specific developments. The planned capitalization and listing will be carried out to create the best conditions for further global expansion.

Read more on the company's website

The offer in summary

Subscription period: 4 May - 18 May 2021

Subscription price: 60,00 SEK per unit. One (1) unit consists of three (3) new shares and two (2) warrants of the TO 1 series

Volume of issuance: The offer comprises a maximum of 1,999,998 shares and a maximum of 1,333,332 warrants of series TO 1, corresponding to approximately 39.9 MSEK and approximately 32 MSEK. If the issue of units is fully subscribed and all warrants are exercised, Loyal Solutions will receive a total of approximately 72 MSEK (before deductions for transaction-related costs). The minimum subscription is 100 units, corresponding to 6 000,00 SEK

Valuation (pre-money) : Cirka 150 MSEK

Subscription commitments: Approx. 29,9 MSEK, corresponding to approx. 74,8% of the initial part of the issue of units.

Number of shares before issue of units : 7 500 000

Expected first day of trading on Nasdaq First North: 3 June 2021


To register an interest in acquiring units in Loyal Solutions IPO, you should contact your bank. Please note that not all banks have the opportunity to assist their customers with a report and in the event that your bank cannot help you, please contact Nordic Issuing ( for information on how to proceed.

The following banks offer a guaranteed opportunity to subscribe for units in Loyal Solutions:

Nordnet (SV):

Nordnet (DK):



  Prospectus Teaser


Due to restrictions in applicable law in the United States, Canada, Australia, Hong Kong, Singapore, South Africa, Switzerland, New Zealand, Japan, Russia, Belarus or other countries where participation requires further prospectuses, registrations or actions other than those under Swedish law, the offer to subscribe for securities in this offer is not directed at persons or others with registered address in any of these countries.